The List Recognizes Individuals Moving the Advisory Channel into the Future
February 19, 2025 — Channel Futures, the indirect sales channel’s authority for industry news, information and analysis, has named Andy Torres to its 2025 Technology Advisor 101 list.
The Channel Futures Technology Advisor 101 (TA 101) is the first vendor and distributor-neutral listing of the leaders in what has traditionally been called the agent market. Nominators from across the industry submitted names for the 2025 list, which the Channel Futures editorial staff vetted. The latest TA 101 features an all-new group of executives and leaders at technology advisor firms.
“Technology advisors are a key segment of the indirect channel for B2B technology. This award acknowledges pioneers and rising stars who have helped build the industry,” said Channel Futures editorial director Craig Galbraith. “It’s a who’s-who for the advisory channel.”
Technology Advisor 101 honorees have demonstrated client focus, peer leadership and industry advocacy. Members of the Technology Advisor 101 do the right thing for their customers, exchange knowledge and best practices with fellow partners, and use their influence for the betterment of the larger technology advisor/technology services distributor (TA/TSD) ecosystem.
The advisory channel is a burgeoning route for technology purchasing. A Telarus study found that 92% of IT decision-makers at midmarket companies are interested in meeting technology advisors to help them vet products and vendors. An Avant report concluded that 84% of IT buyers use a trusted advisor for technology selection.
“The modern technology advisor plays an indispensable and multifaceted role for its customers,” said James Anderson, senior news editor at Channel Futures. “They help IT departments overcome gaps in staffing and skillsets to navigate the complicated procurement process. They help businesses save money and reinvest it into innovative, revenue-generating tech.”
About the Technology Advisor 101
Launched in 2022, the TA 101 is an initiative focused on channel partner executives whose companies operate in the agent/advisor model. Unveiled on ChannelFutures.com, it is the most comprehensive list of channel partner firms that do business in an agency model. It relies on peer nominations from the channel community and is vetted by Channel Futures editorial staff.
About Channel Futures
Channel Futures is a media destination for the information and communication technologies (ICT) channel community. We provide information, perspective and connection for the entire channel ecosystem, including technology advisors (TAs), solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions distributors (TSDs), as well as leading technology vendor partners and communication providers.
Channel Futures is part of Informa TechTarget, which influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Media Contact
James Anderson
Senior News Editor, Channel Futures